I believe that you should never stop learning or pushing yourself to do things way out of your comfort zone because the payoff can be huge. As some of you know, over the last year and a half, I have been pursuing a master’s degree in Digital Audience Strategy at ASU Cronkite School of Journalism and Mass Communication. Today, I met with my graduate advisor, and she informed me that I would indeed be graduating in December.
This degree makes me marketable to a whole new career in social media management with the strategic science to significantly impact the bottom line of a company and manage the persona of a company, both of which drive profits. Any business that wants to stay in business will need to effectively manage their online persona. I walked away from a very successful career in the auto collision industry for this degree. The handwriting was on the wall. The industry was changing, and I needed a change. The collision business is being severely impacted by technology, a new generation of non-drivers, and now most recently COVID-19. When I first started my degree program two years ago, I could have never had predicted how fast the changes would have come.
Now my ultimate goal is to combine my extensive automobile knowledge with my academic experience to promote car culture and the importance of the automobile and transportation. In doing so, check out the website I built along with its new Instagram page.