Checkered Strip

The Checkered Strip is where digital marketing management and custom car culture race together.  We specialize in working with organizations and individuals who are passionate about branding and want to drive into the future for maximum exposure.  

Founded in 1993, by Ron Carlsten, aka Hot Rod Ron, when he started his bachelor’s degree program in communications at the University of Arizona and his career in radio with  KAMP student radio as the Checkered Strip radio show. The radio show, which went on to corporate radio and beyond, became a new driving force for the exposure of music associated with custom car culture mixed with Gen X underground music. Through this mixture, the need became apparent to book bands to play live shows combining the fractured scenes into one.

The Checkered Strip transitioned from radio into events and band management, as well as concert promotion. Now, the Checkered Strip is also digital, managing full digital media production and audience management as Hot Rod Ron has his master’s degree in digital audience strategies from Arizona State University’s Cronkite School.

Hot Rod Ron is a lifelong car builder and Checkered Strip is still very active in custom car building and management of car projects for clients. We have the ability to connect your dreams to a set of wheels. Built on Hot Rod Ron’s experience and he brings his industry friends and connections to the mix. Checkered Strip can help you build the dream ride you have always wanted.

Check out the site and our social media pages and let us know how we can help you with your digital footprint or custom project.

Saving car culture every day

Ron Carlsten aka Hot Rod Ron