I believe that you should never stop learning or pushing yourself to do things way out of your comfort zone because the payoff can be huge. As some of you know, over the last year and a half, I have been pursuing a master’s degree in Digital Audience Strategy at ASU Cronkite School of Journalism and Mass Communication. Today, I met with my graduate advisor, and she informed me that I would indeed be graduating in December.
This degree makes me marketable to a whole new career in social media management with the strategic science to significantly impact the bottom line of a company and manage the persona of a company, both of which drive profits. Any business that wants to stay in business will need to effectively manage their online persona. I walked away from a very successful career in the auto collision industry for this degree. The handwriting was on the wall. The industry was changing, and I needed a change. The collision business is being severely impacted by technology, a new generation of non-drivers, and now most recently COVID-19. When I first started my degree program two years ago, I could have never had predicted how fast the changes would have come.
Now my ultimate goal is to combine my extensive automobile knowledge with my academic experience to promote car culture and the importance of the automobile and transportation. In doing so, check out the website I built along with its new Instagram page.
Like it or not, social media has changed the landscape of hot rodding/ custom culture forever. When I say hot rodding, custom culture let me clarify what I mean. Hot rodding and custom culture are anything that is not stock and personalized to the owner of whatever the machine is. It could be anything a traditional hot rod, custom motorcycles of all types, tricked out muscle cars, custom trucks of all kind, low brow art of all types and medium, fabrication and the tools that go with it, custom imports old and new, retro 80’s/ GEN Xer and anything that is hand built.
Just look, here we are using computers and social media to connect like never before. We can use it for making new friends, finding parts, finding business contacts, business opportunities, and even promote a business or event. My questions for you all are the following:
Do you think social media and the internet has helped or hurt hot rodding/ custom culture?
As a business owner, do you hate doing social media and wish someone did it for you?
If yes to answer two, what would you pay to have it done if that person or company could show you a return on investment (ROI)?
I am writing this post as a lot of you I know are small business owners and the face of hot rodding/ custom culture is changing drastically. I am afraid of it going away, and small businesses will not survive. Hot rodding and custom culture are a big part of who I am and don’t want it to go away. A lot of my close friends are business owners in this market and are struggling and not sure where the next consumer base is coming from. I am interested to see what you all have to say.
Please on a final note DO NOT MAKE THIS POLITICAL!!!!! I don’t care about your politics.